What is Planning?


Client
Planning Institute of Australia

“Ever wondered how a community kind of just happens?”

Launched in mid-2019, this fast-paced online video explains the breadth of the planning profession to students and the broader community. It includes our bespoke footage and sound effects, shots from our own archive, and a selection of licenced stock. Styling the walnuts was a highlight. The client was inspired by a similar video produced by the Licenced Planning Association of Nova Scotia, who kindly gave their permission to adapt the creative concept and script.

On seeing the response to this video, the Planning Institute of New Zealand commissioned us to produce an adapted NZ version, to be released in 2020.