Reinventing the ATO

Australian Taxation Office

“Reinventing the ATO is not a short term program. It’s not a fad. It’s about embedding deep and long lasting change.”
– Chris Jordan

Featuring Commissioner Chris Jordan, this video outlines the blueprint for organisational change within the ATO.

Working to a tight brief, script and timeframe, we filmed the Commissioner’s piece to camera and some additional vignettes with staff and customers, as well as tying in existing ATO footage with a simple animation treatment to produce the final product.

Client Feedback

Wow, this is fabulous, thank you!! I’ve just sent it to the Commissioner for final sign off and it’s looking great, so thanks so much for the last minute changes, everyone loves this video and these changes just make it stronger. Please thank your team for the work done over the weekend as well, we really appreciate it.

Karen Broussard, Senior Director, Reinventing the ATO Communications