Presented by Institute staff member Peter Beratis, this video sets out the benefits and services available to A+ members.
Presented by Institute staff member Peter Beratis, this video sets out the benefits and services available to A+ members.
Our challenge was to convey information generally perceived as being pretty dry, to an audience that’s often time poor. Brochures, websites and other written information wasn’t cutting through, so working with the membership team, we decided on a quirky approach to fairly prosaic content, creating a video that members would want to watch.