PROJECT DETAIL
Client:
Architectural Window Systems
Our involvement included:
Concept development, storyboard, scripting, animation, editing
Filed under:
Video
AWS promotional video
We created a 30 second TVC for Australia’s largest window-making network, targeted at Australian architects.
Our brief was to create a visually striking TVC, to be shown in large-screen format at major architectural events across Australia. The objective was to raise brand awareness within the profession.
We understood the challenge of gaining audience attention and making a positive impression in this context. To do so, our concept focused on a high-energy presentation of the products themselves, combined with a focus on light.
We compiled and animated client supplied images, and in consultation with the client, distilled four key messages, which we presented in customised ‘light writing’.