A+ membership video
for Australian Institute of Architects

Filmed at seven architectural firms in Melbourne, this short video promotes the benefits of belonging to the Australian Institute of Architects.

With an open brief from the client, we took a peer-to-peer, conversational approach to promoting the Institute’s highest tier of membership.

Our aim was to demonstrate the benefits to all practices, from from large scale studios to sole practitioners. We developed the script, briefed the architects taking part, and worked with them to identify which of the piece to camera statements resonated most with their experience.

The video was filmed over two days at Antarctica, MGS, Elenberg Fraser, Harrison & White, Lisa Brennan Architects, Fiona Winzar Architect and Allen Naughtin, and launched at the National Architecture Awards.